Ortenberg brought in to help with gameplan

Bill Pohlad’s fledgling film distribution company Apparition will reduce its work force by 60 percent, to 15, and shift operations from New York to Los Angeles, restructuring measures the company announced today..

Pohlad made the announcement Wednesday, seven weeks after co-founder Bob Berney’s surprise departure.

The announcement also disclosed that former Lionsgate president Tom Ortenberg has been tapped as a consultant to help plan the company’s immediate future and assist on the marketing and distribution strategy for Terrence Malick’s “The Tree of Life.”

“Over the last few weeks, circumstances have forced us to rethink the direction and operations of the company, and regrettably this has resulted in layoffs impacting our staff and changes for our colleagues,” said Pohlad in a statement. “Still, we very much believe in the mission set forth with Apparition, and welcome Tom Ortenberg’s expertise and consultation in the coming weeks and months.”

Apparition made its unofficial debut only a year ago at Cannes, where Berney and Pohlad announced they had acquired Jane Campion’s festival title “Bright Star.”

Apparition’s releases to date include “Boondock Saints II: All Saints Day,” “The Young Victoria” and, more recently, “The Runaways.”

Click here to read the press release

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