Studio to avoid its own 'Clash' with June 4 release
Warner Bros. has decided that “The Losers” will be more of a winner in the summer and has moved back the actioner from April 9 to June 4.
It’s the latest schedule revamp in the wake of the studio pushing back “Clash of the Titans” a week to April 2 in order to convert the epic to 3D.
Distribution chief Dan Fellman told Daily Variety that Warners has two reasons for moving “The Losers” — to give its producer Joel Silver time to tweak the final cut following a recent test screening in Los Angeles, and to avoid competing with itself by opening opposite “Clash’s” soph sesh.
“The obvious reason is that we don’t want to cannibalize ourselves with ‘Clash of the Titans,'” Fellman said. “And the first weekend in June historically has a lot more business.”
“The Losers,” directed by Sylvain White and starring Jeffrey Dean Morgan and Zoe Saldana, centers on a special forces unit in Bolivia that finds itself beset by betrayal. Its departure from April 9 leaves only Fox’s Steve Carell-Tina Fey comedy “Date Night” and Vivendi’s family drama “Letters to God” as wide openers for that sesh.
Three other wide launches have been set for June 4 — Lionsgate’s action-comedy “The Killers,” with Ashton Kutcher and Katherine Heigl U’s comedy “Get Him to the Greek” with Jonah Hill and Russell Brand and Fox’s family entry “Marmaduke.” Fox’s “The A-Team,” another actioner centered on a special forces team, opens June 11.