With speculation mounting that Universal Pictures was about to drastically shake up its marketing forces, the studio instead responded with a confirmation of the team already in place.
Seismic moves on the studio marketing front are few and far between these days, with a dearth of execs available for top jobs. Disney is still looking for its marketing chief. The studio is mostly looking outside Hollywood to fill that post.
U has been mired in a box office slump that includes such recent underperformers as “Green Zone,” “Repo Men” and “The Wolfman.” Nevertheless, studio toppers Donna Langley and Adam Fogelson gave a vote of confidence to the marketing department by announcing a series of moves that included the promotion of 11-year U veteran Michael Moses to the post of co-president. Moses, who is an acolyte of former marketing head Fogelson, will report to department prexy Eddie Egan, and together, they will manage 104 staffers.
Studio also upped Maria Pekurovskaya to exec VP and head of creative advertising, where she will oversee newly appointed senior VPs of creative advertising Jackson George — a new hire from Overture Films — and Scott Abraham. Though the George hire was wrapped into Wednesday’s announcement, the exec actually joined U two months ago.
The moves come on the eve of the Cannes Film Festival lineup announcement. The fest is shaping up to be a major marketing and PR opportunity for Universal, whose upcoming pic “Robin Hood” will unspool opening night.