You will be redirected back to your article in seconds

Unifrance targets China

French export body organizes Chinese tour

PARIS — Dany Boon’s “Welcome to the Sticks,” Mia Hansen-Love’s “Father of My Children” and Laurent Tirard’s “Le Petit Nicolas” feature in Unifrance’s 6th Panorama of French Cinema, which unspools all this month in China.

The whistle-stop tour takes in Guangdong, Chengdu, Wuhan, Beijing and Shanghai.

Organized by French promotion board Unifrance, the Panorama unspools as Gallic film authorities are targeting China as a priority growth market.

A France-China co-production treaty, four years in the works, looks set to be signed shortly.

Gaul also wants to up the number of films allowed into China by the powerful State Administration of Radio, Film and Television under its foreign film quota, which many countries would like to see relaxed.

France makes more than 200 films a year but only four were distributed theatrically in China in 2009, earning E11.9 million ($16.3 million) at the box office.

EuropaCorp’s “Transporter 3” grossed $9.4 million off 1,100 prints, Gaumont comedy “Les deux mondes” $3.8 million off 719, TF1’s World War II pic “Female Agents” earned $3 million off 1,000 while Francis Veber’s “The Valet” made a measly $158,108 off 73 prints.

This year five titles are due to bow in China: “Arthur and the Revenge of Maltazard,” “Don’t Look Back,” “Coco Chanel and Igor Stravinsky,” “Largo Winch” and “Skate or Die.”

TV distribution fares better. Chinese state broadcaster CCTV airs about 50 Gallic films a year.

More Film

  • Amanda Crew'Barry' TV show premiere, Arrivals,

    Amanda Crew, Robert Patrick Starring in Horror Movie 'Tone Deaf' (EXCLUSIVE)

    PARIS — Dany Boon’s “Welcome to the Sticks,” Mia Hansen-Love’s “Father of My Children” and Laurent Tirard’s “Le Petit Nicolas” feature in Unifrance’s 6th Panorama of French Cinema, which unspools all this month in China. The whistle-stop tour takes in Guangdong, Chengdu, Wuhan, Beijing and Shanghai. Organized by French promotion board Unifrance, the Panorama unspools […]

  • Chen Kaige Chinese director Chen Kaige

    China's Chen Kaige to Head Macao Festival Jury

    PARIS — Dany Boon’s “Welcome to the Sticks,” Mia Hansen-Love’s “Father of My Children” and Laurent Tirard’s “Le Petit Nicolas” feature in Unifrance’s 6th Panorama of French Cinema, which unspools all this month in China. The whistle-stop tour takes in Guangdong, Chengdu, Wuhan, Beijing and Shanghai. Organized by French promotion board Unifrance, the Panorama unspools […]

  • viacom logo

    International TV Growth, Paramount Gains Power Viacom Q2 Earnings

    PARIS — Dany Boon’s “Welcome to the Sticks,” Mia Hansen-Love’s “Father of My Children” and Laurent Tirard’s “Le Petit Nicolas” feature in Unifrance’s 6th Panorama of French Cinema, which unspools all this month in China. The whistle-stop tour takes in Guangdong, Chengdu, Wuhan, Beijing and Shanghai. Organized by French promotion board Unifrance, the Panorama unspools […]

  • 'Puzzle' to Open Edinburgh International Film

    Marc Turtletaub's 'Puzzle,' Starring Kelly Macdonald, to Open Edinburgh International Film Festival

    PARIS — Dany Boon’s “Welcome to the Sticks,” Mia Hansen-Love’s “Father of My Children” and Laurent Tirard’s “Le Petit Nicolas” feature in Unifrance’s 6th Panorama of French Cinema, which unspools all this month in China. The whistle-stop tour takes in Guangdong, Chengdu, Wuhan, Beijing and Shanghai. Organized by French promotion board Unifrance, the Panorama unspools […]

  • Mia FarrowTime 100 Gala, Arrivals, New

    Mia Farrow Didn't Want Dylan Farrow to Talk About Woody Allen Sex Abuse Claims

    PARIS — Dany Boon’s “Welcome to the Sticks,” Mia Hansen-Love’s “Father of My Children” and Laurent Tirard’s “Le Petit Nicolas” feature in Unifrance’s 6th Panorama of French Cinema, which unspools all this month in China. The whistle-stop tour takes in Guangdong, Chengdu, Wuhan, Beijing and Shanghai. Organized by French promotion board Unifrance, the Panorama unspools […]

  • Melissa McCarthy The Kitchen

    Melissa McCarthy Snorts Ecstasy With Sex Crazed Puppets in 'Happytime Murders'

    PARIS — Dany Boon’s “Welcome to the Sticks,” Mia Hansen-Love’s “Father of My Children” and Laurent Tirard’s “Le Petit Nicolas” feature in Unifrance’s 6th Panorama of French Cinema, which unspools all this month in China. The whistle-stop tour takes in Guangdong, Chengdu, Wuhan, Beijing and Shanghai. Organized by French promotion board Unifrance, the Panorama unspools […]

  • It movie review

    'It: Chapter 2' Director Andy Muschietti Says 'Bring Your Adult Diapers'

    PARIS — Dany Boon’s “Welcome to the Sticks,” Mia Hansen-Love’s “Father of My Children” and Laurent Tirard’s “Le Petit Nicolas” feature in Unifrance’s 6th Panorama of French Cinema, which unspools all this month in China. The whistle-stop tour takes in Guangdong, Chengdu, Wuhan, Beijing and Shanghai. Organized by French promotion board Unifrance, the Panorama unspools […]

More From Our Brands

Access exclusive content