Buyers to gain access to more than 100 films

TALLINN, Estonia — Producers, distributors and buyers attending the Black Market industry event at Tallinn’s annual film festival this week will have the chance to see more than 100 films online after the launch of Eastern Europe’s first Internet market portal.

The Black Market Online Platform — part of a series of industry and co-production events at Tallinn Black Nights Film Festival — gives industryites secure online access to films and projects in the market, and company and country information.

Designed to make life easier for busy professionals, the $100,000 project is supported by the Estonian Ministry of Foreign Affairs, the Estonian Enterprise Foundation and Europe’s Media International program.

“We have 300 registered users and 145 titles, including projects and works in progress already online, along with detailed information about the film industries in the Baltics, Finland, Russia, Georgia, Kazakhstan and Uzbekistan,” Sten-Kristian Saluveer, the platform’s manager, told Variety.

Regionally focused on the Baltic and former Soviet territories served by the market, there are plans to expand the online platform to include more countries in the Caucasus and Central Asia.

Careful screening of registered industry users, tracking of what users watch and security of access controlled by content providers, should ensure that the platform is a safe environment for doing business.

“Our idea is to improve the platform, and make it an essential business tool for buying and selling films, to enable users to evaluate films before, during and after markets,” Saluveer added.

The platform also includes books available for film rights and there are plans to make it possible for companies with a profile on the site to upload more information and content themselves.

“Estonia has a reputation for using technology in innovative ways and we wanted to improve what we offered the industry and make the best of our position between Western and Eastern Europe,” said Tiina Lokk, Black Nights Film Festival director.

The Tallinn’s Black Market runs Dec. 1-3

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