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Sundance generates $62.7 million for Utah

Film fest has large impact on economy

The 2010 Sundance Film Festival added $62.7 million to Utah’s economy, although overall spending was down from the prior year, says a report compiled by the U. of Utah.

Among other stats, the fest supported 1,500 jobs, generated more than $18 million in press exposure for the state, as well as $3.3 million in state tax revenues.

“By annually hosting our country’s preeminent film festival, Utah combines commerce and creativity to showcase our state’s vibrant economy, as well as its natural and cultural assets,” Utah Gov. Gary R. Herbert said. “In this difficult economy, it is encouraging that the Sundance Institute continues to attract spending, employ workers, and stimulate the state’s economy.”

Because of the weakened economy, overall spending was down for the second year in a row. Biggest decrease was lodging. Non-residents spent $43.6 million on accommodations, a 30% dip over 2009, even though attendance was roughly the same at roughly 41,000.

Among the attendees, 60% were from out of state or abroad. Californians repped the largest group, followed by those from Colorado, New York and Texas.

The business and cultural luminaries attending the 2010 fest included Bill Gates, George Soros, Nobel laureate Muhammad Yunus, Jeff Skoll, civil rights leader Dr. Benjamin Chavis and Rachel Goslins, exec director of the President’s Committee on the Arts and Humanities.

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