The push to create pics based on well-known non-fiction books continues, with Summit Entertainment acquiring film and TV rights to the “Men Are From Mars, Women Are From Venus” franchise based on the book series written by John Gray. Gail Berman and Lloyd Braun will produce the “Men Are From Mars” film via their BermanBraun banner.
The project joins other bestsellers in development such as “What to Expect When You’re Expecting,” (Lionsgate) “Blink” (Universal) and Emily Post’s “Etiquette” (Warner Bros.), which have no characters or plots but have the branding recognition producers are increasingly seeking.
Also based on a relationship self-help book, romantic comedy “He’s Just Not That Into You” grossed $94 million domestically last year.
The initial book, which led to more than a dozen “Mars-Venus” titles, was published by Harper Collins in 1992.
” ‘Men Are From Mars, Women Are From Venus’ is not just the title of a book, or what we know will become an amazing film and TV franchise — it is a pop cultural mainstay and comically, sadly, romantically, all too often still true these many years after first being published,” said Eric Feig, Summit’s president of production.
The book series, which assesses marital and relationship problems in terms of gender differences, has sold over 50 million books in 45 territories worldwide.
Feig and Summit VP Meredith Milton will oversee the project for the studio. Andrew Mittman, head of feature film development at BermanBraun, brought the project into the company and will spearhead the production for the banner.
“Men Are From Mars” was previously in development as a feature at Fox 2000 but was later put into turnaround.