A pair of independent film vets, Paola Freccero and Liz Ogilvie, have launched CrowdStarter, a company focusing on the marketing and distribution of indie pics.
Similar to now-defunct B-Side Entertainment — where both Freccero and Ogilvie worked — CrowdStarter aims to help steer pics with niche appeal to nontraditional distribution options that will drum up interest and ancillary sales. Potential strategies include free DIY screenings for fan groups, events that aim to build the target-demo word-of-mouth that can lead to sales on DVD, VOD or digital download.
The CrowdStarter founders think of it as an audience-driven exhibition plan.
“We want to find where those pockets of fans live, access them and give them incentive to screen a film and generate enthusiasm,” Ogilvie said.
The company said it is already working on a significant docu release from 20th Century Fox Home Entertainment.
Freccero and Ogilvie said they envision working with clients ranging from major corporations to home-brew filmmakers.
Services offered by CrowdStarter also will include marketing and media planning, in part using digital marketing tools available to the company through a strategic partnership with Slated, the company that some B-Side staffers joined when it acquired B-Side’s IP.
Freccero, who was prexy of distribution at B-Side, was formerly with Tribeca Film Fest and Sundance Channel. Ogilvie was with Tribeca Film, B-Side, and IndiePix Films. The duo will begin introducing the venture at the Silverdocs fest this week.