Disney ups MacPherson to exec VP

Topper will serve at studio's homevid division

Lori MacPherson has been upped to exec VP-general manager of Walt Disney Studios Home Entertainment.

MacPherson reports to Bob Chapek, the former Disney homevid topper who was recently tapped as the Mouse House’s distribution prexy.

Lori MacPherson’s formidable talents and abilities have been key in guiding our business in North America,” Chapek said.

MacPherson will be responsible for the worldwide strategic product management, sales and distribution of the Mouse House’s entertainment distribbed on DVD, Blu-ray and digitally. That includes animated and live-action films, Disney Channel movies, as well as preschool, Baby Einstein and ABC releases.

The exec, who has worked at Disney over the past 18 years, most recently served as general manager for North America and helped grow Blu-ray into a successful new format for the studio; she also expanded the company’s efforts releasing TV content on DVD, including “Lost,” “High School Musical” and “Grey’s Anatomy” plus direct-to-DVD movies such as the “Tinker Bell” and “Buddies” franchises.

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