The Mouse House has tapped Kevin Campbell to shepherd the marketing campaigns for DreamWorks’ slate of pics, starting with next year’s “Real Steel.”
Campbell, whose title is executive VP of marketing, will report to Disney’s prexy of marketing, MT Carney.
DreamWorks’ pics will be distributed through Disney’s Touchstone banner. “Real Steel,” a robot boxing drama that stars Hugh Jackman, bows Nov. 18, 2011.
Campbell will work closely with DreamWorks’ senior marketing execs to develop the promotional efforts for the rollout of those films.
“Kevin has a tremendous portfolio of work in the film industry and will bring a wealth of experience to our already impressive team,” Carney said. “Just as we strive to work with the very best filmmakers and talent, we need to continue to look for team members that are of the highest caliber and we’re excited to have Kevin join us.”
Campbell’s resume includes three years as executive VP of marketing at 20th Century Fox, where he developed campaigns for “The Simpsons Movie,” “Night at the Museum,” “The Devil Wears Prada,” “X-Men: The Last Stand” and “Ice Age: The Meltdown.”
Before that, he also established Universal Pictures’ digital marketing group in 1999, as senior VP of digital marketing. He began his work at U as a VP of national publicity. He left the studio in 2005 as senior VP of marketing, a post he’d had for three years, during which he marketed such pics as “Meet the Fockers,” “A Beautiful Mind,” “Ray” and “Bruce Almighty.”