Tom Cruise-starrer holds fairly steady for Fox
After a soft Wednesday opening, 20th Century Fox’s “Knight and Day” held fairly steady during its second day of release, only dropping 9% Thursday with a $3.5 million take from 3,043 locations.
Mid-week launches typically see a steep decline on Thursday , before weekend audiences surge again. “Knight,” whose two-day tally totaled $7.3 million, adds some 50 theaters today, facing Sony’s wide release of “Grown Ups” which bows at 3,534.
Some B.O. pundits had deemed the film’s mid-week Stateside bow a potential misstep for Fox, suggesting the early launch could deflate interest in the pic over the weekend. But with positive early word of mouth and a solid hold Thursday, the studio said it hopes enthusiasm among older auds will carry through the weekend.
On the international front, “Knight” debuted day and date in 12 markets, including Russia and South Korea, the latter repping the highest-grossing opening day this year for Fox in that territory. “Knight” totaled $699,000 on 474 South Korean screens, of which $141,000 came from Wednesday night screenings.