Final figures put 3D epic on top
When the dust settled on Monday, Warner Bros.’ 3D epic “Clash of the Titans” had edged out 20th Century Fox’s “Date Night” domestic B.O. debut.
Preliminary estimates had “Date Night” winning the weekend, with $27.1 million; Fox revised the figure downward to $25.2 million.
Meanwhile, “Clash” earned a revised $26.7 million, down slightly from Warner’s $26.9 million estimate. The 3D epic dropped 56% in its soph sesh and has cumed $110.2 million.
Par and DreamWorks Animation’s “How to Train Your Dragon”
followed closely, with $24.9 million. The toon slipped only 14% in its third frame, for a total haul of $92.1 million.
“Dragon” scored 65% of its weekend take from 2,165 total 3D locations, while “Clash” saw approximately 50% from 1,632 3D runs. “Clash,” which isn’t playing on Imax 3D screens, was able to top the box office even with a substantial number of filmgoers opting for the 2D version.
Fox originally had predicted a 34% drop for “Date Night” from Saturday to Sunday, but said the comedy ended the weekend with a steep 49% decline. Studio attributed the drop to the final day of the Masters on Sunday, saying the golf tourney siphoned auds from the comedy’s targeted older demo.
Most of the frame’s other adult-oriented films, including Lionsgate’s “Why Did I Get Married Too?” and “The Bounty Hunter” also took steep hits on Sunday.
The Masters played heavily to older auds, skewing toward male viewers, but also with a surprisingly strong femme aud. The “Date Night” demo was similar, with 52% females to 48% males, and about 60% of the aud over 25.
Despite its second place finish, “Date Night” is off to a solid start, with the popularity of stars Tina Fey and Steve Carell helping it exceed “The Bounty Hunter’s” $20.7 opening weekend on March 19.
Family pics like “Dragon” fared best on Sunday, with the toon slipping 38% that day. “Dragon” may lose auds as kids head back to school after spring break, but Par said it expects the toon to hold steady until the studio launches 3D “Shrek Forever After” on May 21.