‘Avatar’ passes $300 million mark

Fox pic tops first box office of 2010

Twentieth Century Fox’s “Avatar” jumped the $300 million mark on New Year’s Day–its 15th day in release–grossing an estimated $25 million from 3,461 theaters for a cume of $308.8 million.

That likely puts “Avatar’s” worldwide cume north of $800 million, as the pic has grossed north of $500 million worldwide. Exact foreign numbers for James Cameron’s 3D sci-fi fantasy won’t be available until Sunday .

Moviegoing continued to surge over the New Year’s holiday.

Warner Bros.’ Robert Downey Jr.-Jude Law topliner “Sherlock Holmes” placed No. 2 at the domestic box office on Friday, grossing an estimated $14.9 million from 3,626 runs for a domestic cume of $117.2 million. Guy Ritchie directed.

Fox’s “Alvin and the Chipmunks: The Squeakquel” held at No. 3, grossing an estimated $13 million from 3,747 theaters for a cume of $133.7 million.

Universal’s Meryl Streep-Alec Baldwin-Steve Martin rom com “It’s Complicated,” from Nancy Meyers, grossed an estimated $7.1 million from 2,897 for a cume of $57.3 million.

Warner Bros.’ holdover “The Blind Side” jumped the $200 million mark on Friday, grossing an estimated $4.5 million from 2,926 for a cume of $200.9 million.

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