Attendees find few places to keep dry outside the Beverly Hilton
Call it Tentgate 2010.
The one conspicuous no-show on the Golden Globes red carpet Sunday wasn’t a celebrity. Instead, Hollywood’s PR corps was abuzz about the lack of tents to shield attendees from the rain.
Publicists, who found themselves holding umbrellas over visibly dampened stars, complained that the show’s producer, Dick Clark Prods., dropped the ball given the looming threat of inclement weather. Several nominees, including “Precious” star Gabourey Sidibe, sported splotches of rain on their evening gowns before hitting the Beverly Hilton ballroom. Other stars skipped the photo op altogether.
Dick Clark Prods. declined to comment on the lack of shelter. “Our decision at the time was based on information from several weather sources that predicted that the rain would hit later that night,” a source close to the production said.
But many handlers countered that they were fully prepared for the deluge. So, why was the venue so lacking?
Who wasn’t watching the weather reports?” asked one publicist, whose nominated client sported an umbrella. “How about tossing (a tent) up just in case?”
Image-conscious publicists weren’t the only ones annoyed by the set-up. A senior TV exec called the red carpet arrival area a “disaster,” questioning how the organizers didn’t have a contingency plan for rain when it had been forecast for several days. Planners for the HBO after party, which was partially held outdoors at the Hilton, were able to hastily erect tents to cover food stations.
By contrast, Golden Globe organizers let attendees brave the elements, prompting “Mad Men’s” Matthew Weiner to comment on the wrath of Mother Nature. One publicist even suggested that event planners opted to forgo tents rather than block signage.
The Beverly Hilton got a lot more branding out there with the umbrellas though, so they win,” the publicist sniffed.
Still, others said their clients remained cheery. I/D PR’s Bebe Lerner walked client Jason Reitman down the red carpet without complaint.
Despite the rain, everyone’s spirits were high because on the red carpet before the show starts, everyone is still a winner,” she said.