Making a move into content creation and distribution, 3D tech company Xpand has tapped former Fox exec Jonathan Ross for a newly created position as worldwide president of content and distribution.Ross, who started in his new post this week, told Daily Variety that Xpand aims to “create, acquire, produce, license and then ultimately distribute robust 3D content,” both in theaters and into the home and onto computer screens. Company is targeting a wide range of markets, including entertainment, education, industrial and even religious applications. Ross, who started in his new post this week, most recently managed digital cinema deployment and operations for 20th Century Fox. He had previously been at Fox Searchlight, where he was an assistant general sales manager for theatrical distribution. Xpand, which specializes in the active shutter glasses of the type found on most of the new 3D TV sets, is jockeying with rival RealD to become the leading brand for 3D in theaters and in the home.