Match will air in 3D in some U.S. theaters
As excitement builds over the U.S. soccer team’s performance in the World Cup, soccer governing body FIFA and Cinedigm have announced the World Cup final will be shown in selected cities in bigscreen 3D.The July 11 match will be screened in 15 theaters in the U.S. and one in Canada. Among them are the Rave Los Angeles 18 (formerly the Bridge) and the Chelsea in Manhattan. Cinedigm’s most recent bigscreen sports event in Los Angeles, a screening of the NCAA Final Four, was held at Mann’s Chinese 6 in Hollywood. Projection was dark and attendance was light. FIFA assumed direct control of the 3D World Cup cinemacast after initially awarding rights to Swiss company Aruna.
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