You will be redirected back to your article in seconds

Wetpaint.com offers skein-specific news

Site offers 15 blogs for fem-demo shows

The blog bog gets a little thicker.

Wetpaint.com, which launched this week, hosts 15 blogs for 15 popular skeins, becoming the latest Web startup aimed at giving fans a way to keep up with their favorite shows.

Each blog aggregates posts from various sites and sources to create a one-stop shop for news on shows like “Glee,” “Gossip Girl” and “Dancing With the Stars.” Think the Huffington Post meets Facebook fan pages. Most of the blogs are aimed at the female 18 -34 demo, with covered series also including “Jersey Shore,” “Grey’s Anatomy” and “The Bachelor.”

Founder Ben Elowitz and his colleagues have conducted research on Web searches and found that viewers search for info online the day after a new episode has aired.

The site, which has mobile versions in development, relies on fair use to co-opt popular Net brands, pulling content from other blogs, Twitter and Facebook posts, and providing original articles about show trends and fashions. It is monetized via sidebar advertising.

Venture is backed by firms Accel Partners, which also invests in Facebook, and Trinity Ventures.

More Scene

  • Beautycon Festival

    Laverne Cox, Paris Hilton Promote Self-Love at Beautycon NYC

    The blog bog gets a little thicker. Wetpaint.com, which launched this week, hosts 15 blogs for 15 popular skeins, becoming the latest Web startup aimed at giving fans a way to keep up with their favorite shows. Each blog aggregates posts from various sites and sources to create a one-stop shop for news on shows […]

  • Duke and Duchess of Cambridge

    The Duchess of Cambridge Gives Birth to Baby Boy

    The blog bog gets a little thicker. Wetpaint.com, which launched this week, hosts 15 blogs for 15 popular skeins, becoming the latest Web startup aimed at giving fans a way to keep up with their favorite shows. Each blog aggregates posts from various sites and sources to create a one-stop shop for news on shows […]

  • J.K. Rowling on the Future of

    J.K. Rowling on the Future of Harry Potter Stories on Stage

    The blog bog gets a little thicker. Wetpaint.com, which launched this week, hosts 15 blogs for 15 popular skeins, becoming the latest Web startup aimed at giving fans a way to keep up with their favorite shows. Each blog aggregates posts from various sites and sources to create a one-stop shop for news on shows […]

  • Chanel x Tribeca Film Festival Women's

    Chanel's Tribeca Film Fest Luncheon Toasts to Women's Movements in Industry

    The blog bog gets a little thicker. Wetpaint.com, which launched this week, hosts 15 blogs for 15 popular skeins, becoming the latest Web startup aimed at giving fans a way to keep up with their favorite shows. Each blog aggregates posts from various sites and sources to create a one-stop shop for news on shows […]

  • Doug Davis Power of Law

    Doug Davis Discusses Using Music for a Cause at Variety's Power of Law Event

    The blog bog gets a little thicker. Wetpaint.com, which launched this week, hosts 15 blogs for 15 popular skeins, becoming the latest Web startup aimed at giving fans a way to keep up with their favorite shows. Each blog aggregates posts from various sites and sources to create a one-stop shop for news on shows […]

  • 'The Handmaid's Tale'

    'The Handmaid's Tale' Cast, Creator Talk Season 2 in #MeToo Era, Expanding Gilead

    The blog bog gets a little thicker. Wetpaint.com, which launched this week, hosts 15 blogs for 15 popular skeins, becoming the latest Web startup aimed at giving fans a way to keep up with their favorite shows. Each blog aggregates posts from various sites and sources to create a one-stop shop for news on shows […]

More From Our Brands

Access exclusive content