Senior VP to make sure all platforms deliver titles

After seeing how digital distribution has affected the way consumers buy music and movies, Warner Bros. is moving to make sure its videogames are available on a variety of platforms.

The studio has tapped Jeff Junge to serve as senior VP of online games and digital games platforms for Warner Bros. Digital Distribution and Warner Bros. Interactive Entertainment.

As part of the newly created position, Junge will oversee the growth of Warner Bros.’ digital games business.

That includes developing new massively multiplayer online games based on Warner Bros. properties, as well as downloadable games or elements to boost the continued playability of existing games. This includes new characters or levels offered through the major videogame consoles, handheld devices and PCs that connect to the Internet.

Junge led the studio’s purchase in April of Turbine, a privately held online gaming studio behind the web versions of “Lord of the Rings” and “Dungeons and Dragons.”

Deal immediately made Warner Bros. a player in the online gaming arena.

Junge’s role was considered key to “assemble all of the digital opportunities into one place and organize it as a fully coordinated activity,” Thomas Gewecke, prexy of Warner Bros. Digital Distribution, told Daily Variety . “We created a role designed to integrate our deep knowledge of how the games business works and how digital distribution works.”

In his new post, Junge will oversee management of Turbine and the integration of TT Games’ popular series of Lego games built around the Batman, Star Wars, Indiana Jones and Harry Potter franchises online. Junge reports to Martin Tremblay, prexy of Warner Bros. Interactive Entertainment and Gewecke.

“Jeff has orchestrated numerous high profile acquisitions and has a deep understanding of digital platforms and games, which are key priorities for the studio,” said Kevin Tsujihara, prexy of Warner Bros. Home Entertainment Group. “This newly created position reflects the natural evolution of Jeff’s role in the organization as we further expand our digital presence in the games space.”

Most recently, Junge served as senior VP of business management for Warner Bros. Home Entertainment Group, shepherding mergers and acquisitions for the studio’s various home entertainment banners, which include the investment into videogame-on-demand service OnLive, as well as purchases of Rocksteady Studios, Midway Games and TT Games over the last several years.

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