Warner Bros. vs. Apple TV

Mentalist_boffo Don’t expect to see “The Big Bang Theory,” “The Mentalist” or “Smallville” among Apple TV’s rentals anytime soon.  

Warner Bros., the studio behind those and several other hit shows, is among one of the highest profile holdouts for the service – and recent comments by CEO Barry Meyer would seem to indicate the company has no plans to change its mind soon.

Wbtv_tech Meyer last week told attendees of a Merrill Lynch investment conference that Apple’s plan to charge 99 cents to rent episodes was too low – and would hurt sales of full seasons, according to AP. Instead, the company prefers the $2.99 price for permanent downloads on iTunes.

It’s part of the continuing battle between Apple and the networks as streaming programming becomes more and more mainstream. Seeing the power position Apple has assumed in the music industry, networks are carefully guarding their territory in negotiations with the Cupertino-based company.

Fox and Disney, of course, seem to have been won over. Both studios, along with the BBC, will participate in the Apple TV rental program when it launches at the end of the month. 

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety