Alicia Keys, Black Eyed Peas play 'Kick-Off Celebration'

In a move to boost its live music profile and capitalize on top music acts, Vevo, the premium Web service launched by the Universal Music Group and Sony Music Entertainment in December, will globally stream the FIFA World Cup “Kick-Off Celebration Concert” from Soweto/Johannesburg, South Africa on June 10. will broadcast the entire concert in high def live to a worldwide audience, with the exception of Germany and parts of Eastern Europe.

Following the live webcast, the event, featuring Alicia Keys, Black Eyed Peas, John Legend, Juanes, Shakira, The Parlotones and Amadou & Mariam will be available on demand on Vevo’s site. Behind-the-scenes video will be featured on Vevo platforms including Vevo’s YouTube channel from May 26-July 10.

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