Content available to subscribers but not to nonsubscribers
Effective this month, Variety.com is completely behind a paywall — meaning all Variety content is now accessible to subscribers at no extra charge but blocked from nonsubscribers.Subscribers were given a username and password in the past few months. Those who need to be reminded of their login info or have difficulty logging in should call 1-866-MY-VARIETY (1-866-698-2743) within the U.S. Those outside the States should call +1 515-247-2993. Alternately, email VTCCustserv@cds-global.com or visit Variety.com/onlinehelp. For most readers, this doesn’t represent a drastic change. Subscribers pay one price and can read Variety in any or all forms they want: Daily Variety, weekly Variety or Variety.com. On Dec. 9, Variety president Neil Stiles announced that Variety.com would become a fully paid-access site during 2010. Variety was not alone. In the past decade, as the news media business has gone through massive changes, various outlets have been experimenting with Web content and pay structures. The Wall Street Journal’s site, WSJ.com, for example, has been a subscription site since 1997. Other orgs with similarly specialized content, like the Financial Times, have found success with the formula. Some have experimented with paywalls, or have gone back and forth. After launching a partial paywall service called TimesSelect in 2005 and dropping it in 2007, the New York Times recently announced a reinstated and more comprehensive paywall on its popular website beginning in January.