You have to give it to Sony. When they made the decision to
join the 3D battlefield, they jumped in with both feet.

Starting Tuesday, Sept. 21, every PlayStation 3 on the
market will begin supporting 3D playback. (The move will come via a free software
update.) That instantly puts 3D hardware into 38 million homes worldwide.

Of course, users will still need a 3D TV to see the effects, but it’s one less consumer objection for Sony (and other TV manufacturers) to
overcome. If someone has a PS3, they’ll automatically have a content source for
a 3D set. Conversely, an installed base of this size might nudge content companies
towards releasing more 3D home content.

Initially planned for the summer, then delayed, the move actually
comes a bit earlier than Sony CEO Howard Stringer had predicted earlier this
month. At IFA in Berlin, he said 3D Blu-ray playback would hit the PS3 in

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