Technicolor has launched an automated content management service dubbed MediAffinity, with the Weinstein Co. as its first customer.
MediAffinity brings many of Technicolor’s existing media services under one umbrella, adds some new services and provides customers with a Web portal for accessing, archiving, and distributing content.
Once digitized, libraries are searchable and viewable via streamable proxies. New under the service is direct digital delivery to content aggregators including Xbox and iTunes.
Also new is bulk tape ingest, so customers who need large amounts of content digitized from tape can delegate the process to Technicolor. The service has a tape robot system that can handle most common video formats.
“The key is for content owners to look at their libraries and how they monetize those and what risk they have of those tapes deteriorating,” Lance Ware, senior VP of technology for Technicolor’s digital content delivery business unit, told Daily Variety.
Technicolor is already encoding some 6,000 to 10,000 hours of content a month. Ware said MediAffinity is highly scalable to handle even more.