Apple CEO Steve Jobs is a man who’s known for
forward-looking (and often controversial) opinions. For the most part, those
have centered around the computing world, but that the ongoing “D: All Things
Digital” conference, he had a few thoughts about what might be coming for the
film industry.

“I … think you'll be able to watch a first run movie before
it hits theaters… if you want to spend a bunch of money,” he told the crowd
in a question and answer session (according to onsite reporting from Engadget).

The question spawning the quote came from an audience member
who claimed to be one of the owners of Village Roadshow pictures. In essence,
he was trying to get Jobs to address how to preserve the value of content,
while making it easier for people to access it.

Jobs likened the movie industry to the music industry when
iTunes was ramping up. The marketing structure is evolving quickly, he says,
and there are much more effective ways to handle that – as well as distribution
– by going directly to the consumer.

“We want to let people watch whatever they want, when they
want,” he said. “That's what needs to change.”

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