Steve Jobs forecasts the future of film

Apple CEO Steve Jobs is a man who’s known for
forward-looking (and often controversial) opinions. For the most part, those
have centered around the computing world, but that the ongoing “D: All Things
Digital” conference, he had a few thoughts about what might be coming for the
film industry.

“I … think you’ll be able to watch a first run movie before
it hits theaters… if you want to spend a bunch of money,” he told the crowd
in a question and answer session (according to onsite reporting from Engadget).

The question spawning the quote came from an audience member
who claimed to be one of the owners of Village Roadshow pictures. In essence,
he was trying to get Jobs to address how to preserve the value of content,
while making it easier for people to access it.

Jobs likened the movie industry to the music industry when
iTunes was ramping up. The marketing structure is evolving quickly, he says,
and there are much more effective ways to handle that – as well as distribution
– by going directly to the consumer.

“We want to let people watch whatever they want, when they
want,” he said. “That’s what needs to change.”

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  1. Never argue with an idiot. They drag you down to their level and beat you with experience.

  2. Steve Jobs is partially correct. The consumer has to know what they want.
    When masses heard into a theater they experience social confirmation that what they have seen is truly “shareable” and recommendable. Films in theaters will be places for only the large and the latest in technology. Movies will only be able to attract groups of people through expensive planned events around film.
    He relies on theaters in some of his stores – to get the word out on first his product and then how you can make a film using final cut. Of course no one will ever know about the product because a video vs a film are 2 drastically different beasts. Buried in Itunes or other platforms, the film will at best have a long tail impact vs immediate revenue for his final cut pro “fan” base. Case in point: Lubie Love – The Movie.

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