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Starz looks to iPad to market new miniseries

Starz is doing a multimedia juggling act as it ramps up the
marketing machine for “The Pillars of the Earth,” its eight-hour miniseries based
on Ken Follett’s novel. The cable channel and publisher Penguin Group have
teamed up to launch an “amplified” version of the tome for Apple’s iPad.
Ipad-pilars2  

The new version offers the complete book along with an audio
adaptation and the opportunity to watch key scenes and view images from the series. The
eBook will be updated with additional visual content as the series airs.

Also included is a character tree to help readers keep the
story’s sizable cast straight – but avoids any spoilers for the story. As new
characters are introduced in the story, they’re added to the tree.

Follett
himself contributes a multimedia diary giving his on-set impressions  – and gives a preview of his next book,
which is due this fall.  

The eBook sells for $12.99 – and an optimized version for
the iPhone and iPod touch will be available in the coming days.

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