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Stan Lee sets multiplatform comicbook deal

He'll launch new properties at New York Comic-Con

Weeks after celebrating his 88th birthday, Stan Lee isn’t showing any signs of slowing down.

The comicbook vet will use New York Comic-Con, which kicks off today and runs through the weekend, to introduce two new superhero projects, “Stan Lee’s 7” and “Airwalker” that A2 Entertainment and Archie Comics will publish and manage across various platforms.

The “7” series will bow as a direct-to-DVD animated pic before branching off as a comicbook and Web series and licensing toys, apparel and other merchandise.

Lee will be a featured character in the property, in which he befriends seven aliens who find themselves stranded on Earth after their spaceship crashes.

“Airwalker” had already been introduced through mentions on HBO’s “Entourage” (as a prospective feature project for Adrien Grenier’s Vinnie Chase character) and is also expected to get the multiplatform treatment as a comicbook, digital comic and Web series, games and merchandise. Project revolves around a CIA agent who tackles the world’s deadliest killers with the help of miniaturized versions of military weapons created by his brother.

The books are being introduced just days after Lee announced having worked with the National Hockey League, over the last year, to create a new superhero property to promote the sports org to kids (Daily Variety, Oct. 7).

The Stan Lee Comics line was formed through A2 Entertainment, the entertainment venture run by Andy Heyward and Amy Moynihan Heyward.

A2 will manage the animated programming, as well as the global licensing and merchandising. Archie Comics will be responsible for the publication of the comicbooks in both print and digital formats.

The two properties are part of the three new superhero franchises Stan Lee Comics is readying to launch. Third has yet to be revealed.

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