'Legion' and 'Dear John' fuel trailer views
Sony nabbed the top two spots on Visible Measures’ online film trailer chart this week with femme-centered romancer “Dear John” and testosterone-fueled actioner “Legion.” “Dear John” took first place with a 103% increase for 1.5 million views with one week until release. “Legion” ended its run at No. 2 with 100% growth for a final tally of just under 1.2 million views in its post-release week.
Another femme-friendly pic, WB’s “Valentine’s Day,” debuted at No. 3 with a robust 1.1 plus million views with two weeks until release.
Despite growing 30%, Disney’s “Alice in Wonderland” dropped two spots to No. 4 with a total of just over 1 million views three weeks from release.
Fox 2000’s “Percy Jackson & the Olympians: The Lightning Thief” held steady at No. 5 with a 44% viewing increase for 605,861 views with two weeks until release.
Disney comedy “When in Rome” moved up two spots to No. 6 with a 55% increase in its release week.
Universal’s Benicio Del Toro starrer “The Wolfman’s” bite wasn’t deadly enough compared to other trailers. Pic dropped to Nov. 7 with a 15% viewing increase two weeks from release.
Summit drama “Remember Me” also was a victim of other trailers’ aggressive growth. Pic fell in the rankings to No. 8 despite a 10% increase with 316,859 views and six weeks until release.
Fox’s “The Tooth Fairy” generated some post-release interest as the pic entered the chart in its final week of eligibility with 236,231 views. On the opposite end, with a full seven weeks before release, MGM’s “Hot Tub Machine” hopped into the chart at No. 10 with a debut total of 207,753 views.
Data is provided by Visible Measures, an independent third-party measurement firm for internet video publishers, advertisers, and viral marketers. A joint project with Visible Measures and Variety, this chart of the top 10 online film trailers shows the week’s top-performing online video trailers with a focus on films that are within 10 weeks of general release. For more about how to interpret these results as well as additional background on the data collection methodology, please visit Visible Measures.