Sears and Kmart have entered the digital delivery arena with Alphaline Entertainment, a Web service that provides films and TV episodes for download and rental.
Alphaline offers movies day-and-date with their homevid releases and TV shows the day after they air, with prices varying by download. This puts Alphaline in line with Amazon’s VOD platform and Blockbuster’s rental boxes in offering films one month before competish Netflix and Redbox.
Alphaline video will initially be accessible only through PCs. Sears said it plans to expand the service to smartphones and mobile devices at some point.
Sears’ service is powered by RoxioNow, a platform owned by Sonic Solutions that allows vid downloads to computers and mobile phones.
Sears becomes the latest retailer-turned-VOD provider, following Wal-Mart and Best Buy, which also uses RoxioNow. More entries in the VOD space are expected to emerge as January’s Consumer Electronics Show approaches.