Starting today, Seagate is pre-loading 21 unlockable films
on selected 2.5-inch, 500 GB FreeAgent Go portable hard drives, letting buyers
transport the digital media wherever they go. One film – “Star Trek” – will be
free to buyers.
Users create an account on a Paramount website and will typically pay
between $10 and $15 for additional films they unlock. Additional titles will be
available via the Website moving forward.
The remaining films are a catalog-heavy collection (with a
couple of recent titles included). Owners of the portable hard drive can easily
delete films they have no interest in.
“We wanted to give consumers the ability to pick and choose instead of
force feeding them a specific catalog,” says Malik Ducard, senior vice
president of Digital Distribution, The Americas, Paramount Digital Entertainment.
The films are licensed for multiple devices, letting owners
watch them on their PC or, if they own one of Seagate’s FreeAgent Theater+ HD
media players, on their home television.
While digital distribution is nothing new, the bundling of digital
films on hard drives is a first.
“We want to be where the consumers are at,” says Ducard. “This category
really seemed like a natural where you have these hard drives that have a
healthy amount of storage. There are consumers who hunger for this and we were
happy to bring the content to the table.”
For Seagate, the partnership keeps physical media top of mind as cloud
computing begins to encroach into the world of digital distribution.
“There is a consumer need for people who want to use and interact with
their hard drive wherever they want,” says Darcy Clarkson, vice president of
sales and marketing for Seagate. “Right now that solution is kind of tough. …
We think there’s a great opportunity here.”
full list of pre-loaded films is after the break: