Random House adapts to the Web

Wordandfilm.com chronicles book-to-screen efforts

Random House has launched WordandFilm.com, a book-related film and TV news website chronicling the big- and smallscreen adaptations of tomes put out by the publishing conglom, as well as those sold by its competitors.

Pete McCarthy, the Random VP of online and digital marketing who pitched the project, said that the site isn’t aiming to break news of acquisitions.

“It’s definitely a consumer site,” McCarthy told Daily Variety. “We will tip to some of the industry news when it’s relevant — (Leonardo) DiCaprio signing on to do the Erik Larson book (‘The Devil in the White City’) is relevant, for example.”

McCarthy said the site is envisioned as a way to promote page-to-screen transitions at Random and elsewhere. An inhouse editor will manage copy, while freelance journalists will write and report.

One future goal for the site is to make it pay for itself, but McCarthy admits that current models make that proposition a difficult one.

“We probably will take advertising on the site,” he said, “but nobody’s getting rich selling Web advertising except Google.”

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