Titra, Ondamax to upgrade films for use on HD channels
Titra and Ondamax have established a joint venture for the digital restoration of pics in Latin America, Canada and the U.S. Eric Mathis’ Miami-based Ondamax currently specializes in the international sales of a Latin American films. Based out of Paris and L.A., Titra specializes in subtitling films, translation and restoration. The joint venture with Titra will see Ondamax diversify from its core business to seek clients for Titra who want to restore or upgrade their movie titles. Powering the joint venture is the explosion in the number of high-def TV channels. That growth has swept Europe’s pay TV and digital terrestrial TV sectors, Mathis said at AFM. Titra currently doesn’t have an office in New York, where it will be repped exclusively for digital restoration client sales by Ondamax. As the number of HD TV channels grows in the U.S. and Latin America, rights owners will need restoration services to bring their contents up to HD TV specs and quality, said Mathis. Operating economies of scale and a largely automated digital restoration process, Titra can undercut the rates of isolated Latin American labs, Mathis said.