Film trailer increases 92% in its post-release week
The online film trailer for Warner Bros.’ “Valentine’s Day” won the hearts of Web surfers with a 92% increase in its post-release week. With more than 2.5 million views, it nabbed No. 1 on the Visible Measures chart.Fox’s “Percy Jackson & the Olympians: The Lightning Thief” made an even bigger leap in its final week as pic grew 110% to exit the chart at No. 2 with 1.9 million views. Both pics moved up two positions. Disney’s “Alice in Wonderland” fell down the rabbit hole with a 4% drop, slipping one spot to No. 3 with 1.6 million views. Universal’s “The Wolfman” ended its run at No. 4 with a 71% increase for 1.3 million views. Views decreased significantly in the second half of the chart starting with WB’s “Clash of the Titans” at No. 5 with a 4% increase for 643,030 views with six weeks until release. Like “Titans,” Summit’s “Remember Me” moved up one spot to No. 6 with a 52% increase for 562,361 views with three weeks until release. Par’s “Shutter Island” continued the trend of moving up one spot. The Martin Scorsese pic ranked No. 7 despite a 4% drop for just under 350,000 views in its release week. Pic had an erratic run on the chart, making it hard to predict the box office. Overture’s “The Crazies” slid up two spots to No. 8 with a 27% increase for just under 286,000 views with one week until release. Rounding out the chart are two returning pics — Sony’s “The Bounty Hunter” at No. 9 with 216,301 views at four weeks until release and WB’s “Cop Out” at No. 10 with 208,378 views one week from release. Also of note: For the first time, there are no new films on the Visible Measures online trailer chart this week. Click here for the full chart Data is provided by Visible Measures, an independent third-party measurement firm for internet video publishers, advertisers, and viral marketers. A joint project with Visible Measures and Variety, this chart of the top 10 online film trailers shows the week’s top-performing online video trailers with a focus on films that are within 10 weeks of general release. For more about how to interpret these results as well as additional background on the data collection methodology, please visit Visible Measures.