Netflix isn’t the only movie rental service that has agreed
to delay giving its customers new releases. Redbox has struck a deal with
Twentieth Century Fox and Universal to wait 28 days before offering movies in
The agreement might cost Redbox some customers, but it will
ultimately save it money. The studios have agreed to sell the company DVDs at a
lower price. The agreement is pretty much instantaneous and will begin with
Universal's "It's Complicated," and Fox's "Avatar".
Time Warner has a similar arrangement in place with
Coinstar, which owns Redbox, but customers are still able to get new releases
immediately from Paramount, Disney and Sony.
It’s an interesting series of battle lines being drawn in
the rental industry as studios see revenue from DVDs fall. Blockbuster still
has Day One releases from all studios, but analysts still are skeptical the
company will survive in the long run, as it does not have a good plan in place
to stream video online.