Nintendo returns to CES

It’s been 16 years since Nintendo showed up at CES – but with competition growing and a revolutionary product launch looming, Mario and Co. are packing their bags and heading to Vegas this January. Ces_logo

The company will be one of the flagship exhibitors in the 2011 CES Gaming Showcase when the consumer electronics tradeshow returns to Las Vegas Jan 6-9. All totaled, more than 35 video game companies will be part of that display.

Nintendo, of course, will be launching the 3DS – its next generation handheld gaming device – at the end of March in the U.S. The system is different than anything on the market, in that it projects stereoscopic 3D images without the need for special glasses.

That alone is likely to make it stand out at the show – and given the concentration of media outlets that also attend, it’s a ton of free press for the company just months before the system hits shelves.

Other game and game-related companies who will attend the 2011 CES include DC Comics/Warner Bros, Dreamworks Animation, Sony and Microsoft.

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