You will be redirected back to your article in seconds

Nielsen: Video game ads are unusually effective

As if the television industry didn’t have enough to worry
about with video games stealing eyeballs away from its programming, now it
might have to worry about advertisers jumping ship as well.
In-game-ad  

A new study from Nielsen of six EA Sports titles found that
in-game ads for Gatorade boosted household dollars spent on the sports drink by
24 percent.

That’s a phenomenal response over a long period (games as
far back as 2007 were included in the study). And it makes a strong case for
games as a strong promotional vehicle for evergreen products.

While some titles rotate in ads for time-sensitive products,
like movie or music releases, in-game isn’t really well-suited to benefit those
advertisers. But more permanent venues, like the Xbox 360 dashboard and
PlayStation Home, offer a viable alternative.

Hollywood’s doing some experimenting with the industry, too.
James Cameron ran a campaign for “Avatar” on the Xbox Live dashboard prior to
the release of last year’s blockbuster. And J.J. Abrams did the same with his
remake of “Star Trek”. Lionsgate, 20th Century Fox and TV’s The
History Channel have also advertised on the service.

More Digital

  • Reed Hastings

    Netflix CEO Reed Hastings Pay Package Rose 5% in 2017, to $24.4 Million

    As if the television industry didn’t have enough to worry about with video games stealing eyeballs away from its programming, now it might have to worry about advertisers jumping ship as well.   A new study from Nielsen of six EA Sports titles found that in-game ads for Gatorade boosted household dollars spent on the […]

  • Stranger Things Season 2

    Netflix Plans to Raise Another $1.5 Billion in Debt Financing for Original Content

    As if the television industry didn’t have enough to worry about with video games stealing eyeballs away from its programming, now it might have to worry about advertisers jumping ship as well.   A new study from Nielsen of six EA Sports titles found that in-game ads for Gatorade boosted household dollars spent on the […]

  • APOS: Ex-DramaFever Bosses in Korea Role

    APOS: Former DramaFever Bosses Get Korea Role at Warner Digital Networks

    As if the television industry didn’t have enough to worry about with video games stealing eyeballs away from its programming, now it might have to worry about advertisers jumping ship as well.   A new study from Nielsen of six EA Sports titles found that in-game ads for Gatorade boosted household dollars spent on the […]

  • ‘Red vs. Blue’ Producer Rooster Teeth

    ‘Red vs. Blue’ Producer Rooster Teeth Opens Up in London (EXCLUSIVE)

    As if the television industry didn’t have enough to worry about with video games stealing eyeballs away from its programming, now it might have to worry about advertisers jumping ship as well.   A new study from Nielsen of six EA Sports titles found that in-game ads for Gatorade boosted household dollars spent on the […]

  • tencent logo

    China's Tencent Music Edges Towards IPO (Report)

    As if the television industry didn’t have enough to worry about with video games stealing eyeballs away from its programming, now it might have to worry about advertisers jumping ship as well.   A new study from Nielsen of six EA Sports titles found that in-game ads for Gatorade boosted household dollars spent on the […]

  • 'Greatest Showman' Tops Disc Sales Charts

    'Greatest Showman' Tops Disc Sales Charts as 'Last Jedi' Slips to No. 2

    As if the television industry didn’t have enough to worry about with video games stealing eyeballs away from its programming, now it might have to worry about advertisers jumping ship as well.   A new study from Nielsen of six EA Sports titles found that in-game ads for Gatorade boosted household dollars spent on the […]

  • flickr-smugmug

    Verizon Sells Yahoo's Flickr Photo-Sharing Site to SmugMug

    As if the television industry didn’t have enough to worry about with video games stealing eyeballs away from its programming, now it might have to worry about advertisers jumping ship as well.   A new study from Nielsen of six EA Sports titles found that in-game ads for Gatorade boosted household dollars spent on the […]

More From Our Brands

Access exclusive content