You will be redirected back to your article in seconds

New Activision Publishing CEO may have best resume of all time

Today’s appointment of Eric Hirshberg as CEO of Activision
Publishing rounds out a nine-month search by the company and will fill the hole
left by the promotion of Mike Griffith earlier this year.
E Hirshberg  

Activision’s excited about the move for a number of reasons,
but gamers should be excited because Eric Hirshberg might have the coolest
freakin’ resume of all time.

Sure he has the executive credentials. As CEO and chief
creative officer of Deutsch LA, he has spent the last 13 years building one of
the most respected advertising and marketing firms in the country.

Cool resume fact #1 – Hirshberg was the mind behind Kevin Butler, the omni-titled “spokesperson” for the PlayStation in Sony’s hit ad campaign, says
Activision-Blizzard CEO Bobby Kotick.

“Why that’s so important and what it tells you about his
mindset is [that campaign] recognized that the audience’s voice mattered more
than anything else,” says Kotick. “I think the success of Sony’s marketing came
from having someone whose voice reflected the audience.”

Cool resume fact #2 – Hirshberg directed Bon Jovi’s “Have A Nice Day” music video.

’nuff said.

Cool resume fact #3 – He contributed the well-known “Hope Changes Everything
video to the Obama campaign.

Whether you’re Republican or Democrat and regardless of your
feeling about the current administration, it certainly doesn’t hurt for a
gaming company to have some ties, however tenuous, to the Oval Office –
especially with the Supreme Court hearing arguments in October about whether
states should have the right to regulate the sale of violent video games. Games
like, oh, “Call of Duty” perhaps?

Cool resume fact #4 – The guy has pipes!

Hirshberg-cd  Hirschberg has released two independent CDs as a
singer/songwriter. Liz Phair called one of those – “Wish I Was Here”
– “a rare peek behind the male veil” and contributed backing vocals
to one track. Take a listen to the
CD here.

Let’s face it, you’re probably not gonna hear John
Riccitiello singing anything from “Rock Band” in public – but the fact that you
could hear Hirschberg take on a track or two from “Guitar Hero” is kind of …
well, cool. 

Sure, there are plenty of business reasons Hirshberg was hired – and I’ll cover those in tomorrow’s Daily Variety – but Activision Publishing is definitely getting a CEO with some personality. 

More Digital

  • arcore

    Google to Make Major Augmented Reality Push at Mobile World Congress (EXCLUSIVE)

    Today’s appointment of Eric Hirshberg as CEO of Activision Publishing rounds out a nine-month search by the company and will fill the hole left by the promotion of Mike Griffith earlier this year.   Activision’s excited about the move for a number of reasons, but gamers should be excited because Eric Hirshberg might have the […]

  • SOUTH KOREA OUTMandatory Credit: Photo by

    Netflix, Korean Talent Giant to Launch ‘YG Future Strategy Office’

    Today’s appointment of Eric Hirshberg as CEO of Activision Publishing rounds out a nine-month search by the company and will fill the hole left by the promotion of Mike Griffith earlier this year.   Activision’s excited about the move for a number of reasons, but gamers should be excited because Eric Hirshberg might have the […]

  • courtney parker - adaptive studios

    Adaptive Studios Taps Courtney Parker as VP of Alternative Programming

    Today’s appointment of Eric Hirshberg as CEO of Activision Publishing rounds out a nine-month search by the company and will fill the hole left by the promotion of Mike Griffith earlier this year.   Activision’s excited about the move for a number of reasons, but gamers should be excited because Eric Hirshberg might have the […]

  • Lionsgate Unveils 'Studio L' Digital Content

    Lionsgate Unveils 'Studio L' Digital Slate With 'Honor List,' 'Most Likely to Murder'

    Today’s appointment of Eric Hirshberg as CEO of Activision Publishing rounds out a nine-month search by the company and will fill the hole left by the promotion of Mike Griffith earlier this year.   Activision’s excited about the move for a number of reasons, but gamers should be excited because Eric Hirshberg might have the […]

  • Amy Poehler - Parks and Recreation

    'Parks and Recreation' Team Rips Into NRA for Using Amy Poehler GIF

    Today’s appointment of Eric Hirshberg as CEO of Activision Publishing rounds out a nine-month search by the company and will fill the hole left by the promotion of Mike Griffith earlier this year.   Activision’s excited about the move for a number of reasons, but gamers should be excited because Eric Hirshberg might have the […]

  • Vision Esports - Stratton Sclavos

    Vision Esports Raises $38 Million Led by CAA-Backed Evolution Media

    Today’s appointment of Eric Hirshberg as CEO of Activision Publishing rounds out a nine-month search by the company and will fill the hole left by the promotion of Mike Griffith earlier this year.   Activision’s excited about the move for a number of reasons, but gamers should be excited because Eric Hirshberg might have the […]

  • Podcast Creation App Anchor Launches Web

    Podcast Creation App Anchor Relaunches, Rolls Out Free Podcast Hosting

    Today’s appointment of Eric Hirshberg as CEO of Activision Publishing rounds out a nine-month search by the company and will fill the hole left by the promotion of Mike Griffith earlier this year.   Activision’s excited about the move for a number of reasons, but gamers should be excited because Eric Hirshberg might have the […]

More From Our Brands

Access exclusive content