Bombo Sports scores rights to pro hoops content
The NBA has signed an exclusive deal with Bombo Sports and Entertainment to make the shingle its exclusive producer and distributor of home video.With more than 40 sports films and documentaries to its credit, Bombo also gained the rights to release archived NBA games and content from the NBA Entertainment library. Bombo’s releases will include past games, bloopers and docs from the NBAE archives, along with self-produced productions. NBAE retained the rights to produce the annual official NBA championship DVD, released in July. The producers on staff at NBA Entertainment will film and cut the (NBA) Finals film. Bombo’s role on that particular title will be more as an executive producer, and then we will market and distribute it,” Bombo exec producer Paul Doyle said. “We have given them some direction on things we’d like to see in the film (changes from previous years), but they do a terrific job on the film and are the best suited to do it.” This is Bombo’s first official licensing agreement with a professional sports league. Bombo intends to bring the full weight of its experience creating high quality documentaries for national and regional releases to its relationship with the NBA,” Bombo CEO Bob Potter said. “We look forward to developing and using innovative marketing strategies to deliver the Finals video, complete games series and other NBA programming to the league’s fans. Subjects of past productions by Bombo (founded in 1999) range from major American teams and athletes, such as the Boston Red Sox and Andre Agassi, to British soccer.
Follow @Variety on Twitter for breaking news, reviews and more