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Microsoft ups Don Mattrick

Expanded role covers Xbox, Kinect, Zune, Mediaroom

Microsoft has upped Don Mattrick to president of interactive entertainment at Microsoft.

New title gives him oversight of Microsoft’s Xbox division, which includes Xbox Live and Kinect, PC and mobile entertainment, Zune music and video, and Mediaroom.

The Xbox division is readying to launch the motion-sensing Kinect, an add-on to the Xbox 360, next month. It hopes to sell 3 million units of the device by the end of the holiday shopping season.

Mattrick’s profile at Microsoft has been growing over the years as the main executive behind the Xbox 360 console biz, which has sold more than 42 million consoles worldwide and has become a major rival to Sony’s PlayStation and Nintendo’s Wii systems.

His previous title was senior VP of Microsoft’s interactive entertainment business, and he joined the company in 2007. Before that, he was at videogame-maker Electronic Arts.

Mattrick’s promotion follows Robbie Bach’s decision in May to retire as president of entertainment and devices at Microsoft, where he’d worked since 1988.

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