Microsoft’s hard sell

Party boosts search engine Bing

Microsoft wants people to use Bing! to search for online entertainment, and last week pumped up its search engine with the ability to play a large collection of full-length TV shows, songs and games directly from within the site.

The company is hoping some Hollywood connections will now promote that effort, and last Tuesday it brought out heavyhitters Kathryn Bigelow, Joseph Gordon-Levitt, Todd Phillips, T-Bone Burnett, Matt Weiner, Microsoft VPs Phil Spencer and Yusuf Mehdi and Twitter co-founder Biz Stone to reflect on the state of the biz at a Celebration of Creative Minds panel hosted by Ryan Seacrest at the Soho House in West Hollywood. Attendees then made their way downstairs to Boa Steakhouse, where Ryan Phillippe and Zoe Saldana listened to Drake perform.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading