Comcast going high-tech with PGA golf tournament
Be prepared to yell fore.For the first time, the Masters — golf’s most prestigious tournament — will be broadcast in 3D. The four-day event runs April 8-11 from Augusta, Ga. Comcast will deliver the Masters on 3D via its own dedicated channel and on Masters.com, with viewing possible only on 3D-enabled television screens and computers, respectively. The enhanced coverage will not be available on either ESPN or CBS, the tournament’s television partners. CBS had broadcast the Masters since 1956. Prior to first round coverage on April 8, Comcast will offer 3D of the popular par 3 contest a day earlier. Comcast will offer approximately two hours a day of 3D coverage, and only on a handful of the course’s back-nine holes. “Innovation has always been part of Masters tradition,” said tournament chairman Billy Payne. “Utilizing this technology marks another important milestone in allowing our at-home patrons to better experience the beauty of our course and excitement of our tournament. We consider ourselves fortunate to be a leader in providing this technology, thanks in large part to our valuable partners who share in our commitment to deliver a meaningful and memorable viewing experience.” Other networks have embraced 3D technology. ESPN broadcast the USC-Ohio State football game last fall in 3D and the cabler has a healthy lineup of World Cup soccer matches it’ll be telecasting in 3D when the global tournament begins in June from South Africa. Golf ratings have been down significantly this year with Tiger Woods out of the competition, and many are waiting anxiously to see if Woods returns from his self-imposed hiatus to return to the Masters, which he has won four times. Angel Cabrera is the defending Masters champion.
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