March big for PlayStation 3

Quick sales for 'God,' 'Fantasy,' 'MLB,' 'Bad'

March proved to be a big month for Sony’s PlayStation 3 as the launch of new titles like “God of War III,” “Final Fantasy XIII,” “MLB 10: The Show,” “Battlefield: Bad Company 2” and sold briskly.

“God of War III,” exclusive to the PS3, was the month’s top-selling game for a single console, moving 1.1 million units. In fact, according to Sony, the game reached the 1 million mark in only a matter of days.

The launch of the game, which has a film adaptation in the works at Universal, bested the series’ second outing in 2007 by 32%

The 13th installment of Square Enix’s “Final Fantasy” series was the franchise’s biggest launch, thanks to versions for the PS3 and Xbox 360. When combined, game moved 1.3 million units.

Although Activision Blizzard’s “Call of Duty: Modern Warfare 2” fell out of the top ten, it’s become the second-best-selling game of all time, after Nintendo’s “Wii Play,” according to NPD.

The new titles helped prop up the videogame industry’s overall game sales by 10% in March to $875 million versus the same period a year ago. Year-to-date, software sales are still down 5%, to $2.1 billion, however.

Revenue from consoles sales are also hitting hardware, which earned 12% less for the month versus last year. That was mainly because of price cuts of Nintendo’s Wii, Microsoft’s Xbox 360 and Sony’s PS3.

The Wii experienced its best non-holiday sales month since last March. It sold 558,000 Wii consoles last month, followed by 338,000 Xbox 360s and 314,000 PS3s.

Overall, the games biz is down 7% for the year, earning $3.96 billion so far in 2010.

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