Demand Media, the company behind online hits such as eHow, and Cracked, is expanding its reach, adding both Hollywood and
Internet heavyweights to its board of directors.Guber_Peter  

Peter Guber, chair of Mandalay Entertainment Group, and Josh
James, senior vice president and general manager of the Omniture Business Unit
of Adobe, have joined the company’s board to help the company in its content
creation and audience behavior.

"Both Peter and Josh are legendary entrepreneurs in
their respective industries because they not only broke new ground, but they
also had the business savvy to grow their companies into sustainable market
leadership positions," said Demand Media CEO Richard Rosenblatt.

Guber, of course, has a long history in film, having
produced or executive produced over 50 films, including “Rain Man,” “Flashdance”
and “The Color Purple.”

Demand is growing fast and has a good bit of cash in its
cofers, having raised over $355 million in financing. It had reported revenue
of $200 million last year and was said to be profitable (though, since the
company is privately held, that cannot be independently confirmed). It owns
several Web content sites and remains on the hunt for others.

Once the subject of buyout speculation, Demand is now
reportedly exploring a public offering, with a valuation of roughly $1.5

While it mainly focuses on entertainment and instructional
videos, Demand also has content deals with several newspapers, including USA

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