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In a sign of the digital times, Hulu.com yesterday launched the first feature-length narrative film to premiere exclusively on its site.
“In The Darkness” is released by Mattoid Ent., which focuses on creating first-run content for online platforms.
Pic follows the disappearance of two young men in a fire-ravaged mountain range.
Mattoid co-founder and “Darkness” scribe and helmer Andrew Robinson said cost considerations as well as the chance for greater exposure led to his decision to preem via Hulu after taking a more traditional distribution approach for his 2009 pic “April Showers.”
