Keynote Conversation: Michael D. Eisner Former Disney chairman and CEO and founder of the Tornante Co. looks at the current state of the biz. 10:30
Advertising Roundtable: Branded Content and the Evolution of the 30-Second Spot. Companies want to ramp up product integration in films, TV and digital content. How do you balance corporate involvement and creative control? 11:30
Panel: State of the TV Business. Includes FX prexy John Landgraf . How is the new fall TV season shaping up? Which shows are succeeding and which shows are failing? 2:00
Panel: Navigating Social Media for Film and TV. Matt Jacobson, head of market development for Facebook, is among the panelists. How to launch a project through a social campaign — and measure the results. Which sites are important? What’s hot: location-based apps or social mapping? 3:00
Keynote Conversation: David Eun, president, AOL Media and Studios 4:00
Panel: Who is King of the Digital Living Room? Includes Schafer, senior director of connected TV, Yahoo. Competition is heating up among cable and over-the-top, with Apple and Google among the competitors. On what ground will the battle be fought, and who’s poised to emerge victorious? 4:45
Panel: Producers Guild of America 2010 Digital 25. Panelists include “Shrek 3D” producer Gina Shay. The PGA and Variety bring together visionaries, innovators and producers to discuss the evolution of digital storytelling.