Web-based game puts social action at the core

After “Heroes” wrapped production in mid-January, Tim Kring went underground to activate a “Conspiracy for Good.”

Kring’s latest project is a Web-based alternate reality game, funded by Nokia, with a charitable component benefitting the Chataika Basic School in eastern Zambia. (It’s also a nifty way for Nokia to show off its Ovi digital media platform.)

Kring has been working with a team of 120 techs and designers in five countries to develop the game and related elements for more than a year.

“What I learned from the fan base of ‘Heroes’ was how they connected with one another online,” Kring said. “I thought that this would be a terrific way to harness the energy of fans coming together around a project, and to do it around an idea that is built on a message of hope and interconnectivity.”

The Conspiracy for Good website went live last week, inviting users to register and dive in to the tale of a covert group that battles an evil megaconglom. Users are directed to gather clues and info from online sources and real-world locales like libraries.

“None of us realized how much we’d bitten off when we started developing this game,” Kring said. “We’re all excited by the idea of using a narrative story to drive positive change in the world.”

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