First it was Hulu, then the major networks. Now, Viacom has blocked Google TV units from accessing its content, including all Comedy Central programming. Logitech-revue-small

It’s the latest in a series of hindrances for the latest set-top box competitor and couldn’t come at a worse time. With the holiday season approaching and shoppers debating whether to splurge for the device, there is less and less programming to watch via Google TV.

The device is appearing on gift guides around the net (including our own here at Variety), but the blockages have been escalating since many of those were written. At present, the only major content provider that’s allowing Google TV free access is Time Warner. Otherwise, it’s the usual suspects of paid streaming – Netflix, Amazon, etc.

The setback not only affects Google, but its partners in Google TV – Sony and Logitech, which are both actively promoting the product. And with CES looming, other sets are expected to be announced that include the functionality.

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