Company to offer app for mobile devices

BERLIN — Unveiling Sky Deutschland’s ambitious new plans at the annual ANGA Cable Show in Cologne, new topper Brian Sullivan said the feevee operator was moving into production of scripted content.

Sky will also soon be offering applications to allow Sky content on mobile devices such as the iPad and iPhone.

Sullivan has continued to lay out a bold new strategy for the money-losing feevee operator since taking the helm last month.

Making his first public appearance as new CEO at Europe’s leading trade fair for cable, broadband and satellite, Sullivan expressed eagerness in moving into production, pointing out that no pay TV broadcaster had ever succeeded without its own local productions.

While there are no current projects in production, Sullivan hopes to see local original content on air at Sky by the second half of 2011.

Sky has a number of innovative offers planned for the summer, including new mobile services and applications that will enable subscribers to receive Sky content on mobile devices.

“We want to enable our customers to watch their favorite programs anytime and anywhere,” Sullivan said. “Sky is the best television experience and we will make it available to our customers, no matter where and when they want it.”

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