Plugin pact could help standardize vfx software

Continuing the move toward standardized software for visual effects, software makers GenArts and The Foundry have struck a strategic alliance.

GenArts is a major plugin developer and the alliance should ensure its plugins work seamlessly with The Foundry’s popular Nuke compositing software.

Under the arrangement, GenArts acquires and takes over development of The Foundry’s Tinder and Tinderbox plugins. The companies also will collaborate to build the capabilities of Nuke, which has been adopted by a number of vfx shops, including Weta Digital, Industrial Light & Magic and Sony Pictures Imageworks.

Move should strengthen the position of the two companies as the industry settles on off-the-shelf tools.

Saying his company has “neglected” Tinder, Foundry CEO Bill Collis said “This is an opportunity for GenArts to give Tinder the love it deserves and to give our Nuke users the best possible plugins.”

Katherine Hays, CEO of GenArts, noted vfx studios now prefer to use commercial software for most of their work, saving their in-house development for “the impossible problems.”

Industry-standard tools allow companies to scale up quickly as demands of production increase.

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