Guy-centric cabler G4 has sealed a new deal keeping it the official TV partner for the E3 Expo.
Under the three-year pact, G4 will continue its live broadcast coverage of E3 — the Electronic Entertainment Expo.
G4 airs more than 24 total hours of live E3 coverage, with “Attack of the Show” and “X Play” hosts Adam Sessler, Morgan Webb, Kevin Pereira and Blair Herter anchoring.
Deal with the Entertainment Software Assn., which runs E3, allows G4 to broadcast from the convention, including live press conference coverage, walkthroughs and demos.
“As the global epicenter of the gaming world, E3 Expo is one of the biggest and most important events of the year for G4’s audience,” said G4 prexy Neal Tiles.
The 2011 E3 Expo takes place June 7 to 9 at the Los Angeles Convention Center.