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‘Floored’ tries a new distribution route

Docu goes mobile, online, peer-to-peer on same date

In the latest example of an indie film exploring new distribution models, docu “Floored” will get a simultaneous release via mobile phone, online and paid peer-to-peer download.

Movie, about the chaotic Chicago trading floor, will be released in ad-supported episodes over mobile devices through Babelgum beginning May 10, when Lyons, France-based, UbicMedia also will release the full-length pic in paid, hi-def peer-to-peer and legal download.

Also planned are theatrical releases including engagements at Gotham’s Quad and suburban Chicago, both starting Friday.

Unusual multi-platform strategy aims to hit the pic’s core audience, traders who live all over the world. According to Karol Martesko-Fenster, Babelgum’s g.m. and senior VP of film, the pic has a high profile among the international trading community thanks to early screenings in Chicago that drew online attention.

“This is making the movie available for the target audience, the finance community around the world,” he said.

Also included in the release strategy are special screenings targeting the finance world as well a June VOD release on iTunes and Amazon through FilmBuff and a planned DVD for July.

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